Ford is a legend in the automotive world and the history of the Ford Bronco is a crucial piece in that long line of success. The five generations of Ford Bronco history have proven as eventful as its new release after a long hiatus in 2020 for the 2021 model year. Let's take a walk down memory lane, exploring the inception of the old Ford Bronco and its early Ford Bronco predecessors, right up to the new Ford Bronco taking the stage in 2020!

First Generation Early Ford Bronco (1966-1977)

The early Ford Bronco generation was created by Donald N. Frey, a Ford product manager, in the 1960s. In February 1964, Lee Lacocca sealed the deal on the final Bronco model for production. By 1966, Ford Bronco marked the first in a long line of ORVs (Off-Road Vehicles) under the same name, despite its original brochure description as an "all purpose vehicle". 

In 1966, the Ford Bronco sold at a base price of $2,194 and 24,000 Broncos were sold in the first year! 

Second Generation Early Ford Bronco (1978-1979)

The second generation of early Ford Broncos kicked off in the middle of 1977 with the 1978 Ford Bronco. This Bronco was met with such enthusiasm that it required a six month waiting list to obtain it. The 1978 Bronco garnered attention from many car and truck magazines. 

Third Generation Classic Ford Bronco (1980-1986)

The third generation Ford Bronco featured the first Ford logo as opposed to the brand spelled out. This Ford Bronco also featured a six-cylinder engine with a V8 engine. The third generation was well-known for its off-road finesse. 

Fourth Generation Classic Ford Bronco (1987-1991)

The fourth generation Ford Bronco is remembered for its innovative design reminiscent of the Ford F-series trucks. The interior was also updated in the fourth generation giving it a unique flavor compared to its predecessors.

Fifth Generation Classic Ford Bronco (1992-1996)

The fifth generation Ford Bronco did away with the detachable roof, opting for a fastened roof. In 1996, Ford discontinued the Bronco and the last left the assembly line on June 12, 1996 at Michigan Ford Truck Plant. The Ford Expedition replaced the Ford Bronco. 

The New Ford Bronco Generation (2021-)

In 2020, the 2021 Ford Bronco is reemerging at the same Michigan Ford Truck Plant as the old Ford Broncos. This new-generation Ford Bronco is defined by performance, off-road capacity, and its unique equipment. The new Ford Bronco promises a body and engine that will promise a fun and powerful ride as you're off-roading around Collinsville and Granite City!

Get to Know the New Ford Bronco

Through the years, the old Ford Bronco has become a legend of innovation, performance and style. The new Ford Bronco proves to be the best and the brightest in a long line of excellence. Want to know more about the 2021 Ford Bronco in Fairview Heights? Learn more about the 2021 Ford Bronco price, then contact us today to set up a test drive or learn more about financing and leasing options for your next Bronco!